Ferrari Styles
Get yourself a team that can do it all ;)
Dearest Reader,
The New Year arrives bearing renewed hope, spirited optimism, and a surge in gym memberships, as we promise ourselves that “this year will be our year”. Of course, if you’re a Scuderia Ferrari Formula One fan, then you’ve been caged in this echo chamber since 2008. Which brings me to three questions:
Do we simply enjoy being ragebaited?
Does this classify as self-inflicted torture?
And, is there an Olympic gold for residing in a state of precarious delusion?
Because just as doubts begin to crystallize, Ferrari finds a way to reroute our attention. Last year’s sleight of hand arrived in the form of Sir Lewis Hamilton. They roped him in to keep us enchanted. Sure, that we would extend our emotional contract for yet another year on the strength of his name alone.
Loyalty, dear reader, turns out, torments us in ever-creative ways.
I think Ferrari’s mastery lies in engineering hope and styling it in disarming ways. Their racing division’s strategies can sometimes be questionably and upsettingly off-pace. However, when it comes to sartorial sensibilities around the paddock, they’re yet to be dethroned from the pole position.
Come to think of it: They have enshrined their name in the world of motorsport, racking up accolades and legacies that will withstand the test of time. They have simultaneously also erected their own towering presence in the luxury automotive world, all while fighting steady currents in the form of automobile giants, like Porsche, Lamborghini, and Rolls-Royce. Both of which are magnanimous feats. But to metamorphose into a pulse that beats in the hearts of millions and become an instantly recognizable household name feels like their real pièce de résistance. This is what has propelled the Italian manufacturers into a league of their own.
Would they then have a breakneck advantage if they were to venture into a different avenue? Would this come with a gliding ease, given their esteemed market position?
Over the years, Ferrari has in its own way become synonymous with status and style. Be it the brevity of their primary colour palette—Rosso Corsa, Rosso Scuderia, Giallo Modena, Nero Daytona— the sleek bodices of their car, or their ubiquitous, cavallino rampante a.k.a the prancing horse; all of it is engraved into the minds of anyone who has paid them a glance. So, when your magnetic field has been built on the push and pull of exclusivity and scarcity, how do you then push the envelope and appeal to newer audiences who are not primarily interested in racing and cars?
For this, Ferrari decided to foray into a territory that would position them not just as car manufacturers but as luxury lifestyle architects. And there is no better way to hack into people’s consciousness than through Fashion. Stepping into the world of fashion entails discovering a way to translate this blazing passion into a design language that gives Ferrari a way to augment its fable. In line with their brand image, luxury pret-a-porter (ready-to-wear) became their optimal path. This enables them to open up their market a little more, whilst still keeping their mystique intact.
Housed as Ferrari Style and spearheaded by the brand’s diversification manager and Creative Director Rocco Iannone –formerly of Armani and Dolce&Gabbana– the luxury car manufacturers seem intent on carving a name out for themselves. Before June 2021, Ferrari only sold racing merchandise. While sales were undoubtedly high, solely selling polo t-shirts, hats, caps, and souvenirs like cups and keychains would not exactly entice a larger audience.
Launching a ready-to-wear line meant stepping into an arena dominated by fashion’s most established houses. The pressure to deliver a compelling debut collection was undeniable. While not quite the seismic expectation placed upon designers like Jonathan Anderson at Dior or Matthieu Blazy at Chanel, Iannone’s challenge was unique. Unlike traditional maisons, Ferrari did not possess a couture archive to reinterpret, nor were there any vintage silhouettes or historic ateliers to revisit.
What Ferrari does have, though, is an unrivalled story. Hence, Iannone looked inwards. He sought out what makes Ferrari so revered and studied the velocity and engineering of the brand since its inception.
SS 2022: Debut. (Collection 1)
“Cars don’t have any sex, and neither do these clothes,” explained Iannone, setting a gender-neutral tone that mirrors the universality of automotive design. Almost 80% of this collection was unisex. For his debut Spring/Summer 2022 collection, Iannone transformed Ferrari’s esteemed Maranello factory into a runway. In grounding his first collection at the very heart of production, he made one thing clear: Ferrari’s blitz into fashion would begin exactly where its legend was forged.
For almost 18 months, he studied the brand, digging through the archives and perusing the cars to be able to transfer them onto a human body. From the opening look itself, this was proven. With an asymmetrical suit dress, Iannone established that this was going to be all business: Ferrari’s power move. There was no paucity of automobile references as seen through the leather gloves resembling mechanic’s gloves, silk neckerchiefs, the ‘seatbelt’ belts, and cropped leather biker jackets. Even tracksuits were re-imagined using iridescent Nylon as seen in Look 51.
And while the tailoring of most pieces was as sleek as their cars, Iannone didn’t stop there. He threw in high-octane graphic prints. These prints were rooted in the brand’s storied popular culture with nods to vintage posters from the 1940s and 1950s, worn on shorts, shirt dresses and skirts. It was only Look 13 that threw me off guard with how crowded it felt. For a moment, some of it transported me to a Comic-Con…very Marvel-esque in its bold, colour-blocked bravado. Furthermore, if you observe the style and length of the skirts, it’s another homage to the beginnings of Ferrari in the 40s. A delicate touch and a tiny signifier of just how closely he has inspected the brand.
While Ferrari’s iconography was unapologetically present, the real star of the show was the fabrics. They used technical nylon engineered partly from recycled plastic bottles, vegetable-dyed leather, and even garments crafted from carbon fibres— the same material found in Ferrari’s aerodynamic automobiles.
Overall, the collection left me ambivalent about its position on the high-fashion spectrum, straddling the line between sporty couture and elevated brand merchandising. However, it undeniably fulfilled the role of a debut: an exploratory manifesto. What intrigued me the most was the conceptual nod to the founder, Enzo Ferrari’s iconic declaration: “I don’t sell cars; I sell engines. The cars I throw in for free since something has to hold the engines in.” Translating this philosophy into fashion, the “engine” becomes the fabric and construction—the very soul of each garment—while the branding and silhouettes are the vehicles that present it.
Interestingly, Race 1 did not offer any straightforward ideas of what the brand is; its variety made me think that perhaps future iterations are where Ferrari’s racing DNA will be reimagined with greater nuance.
FW 2022 (Collection 2)
If the first collection was a homage to heritage, this second collection shifted gears into the future, marking the luxury car manufacturer’s Milan Fashion Week debut. Here, we are thrust into another industrial set-up, with speed, light, and technology being the dominating leitmotifs.
The elevated streetwear memo trickled down and was complemented by the addition of eveningwear. In my opinion, perhaps the biggest win was the tapering of the logomania that overwhelmed the first. Save for one t-shirt, the branding was much more discreet, as seen on a black puffer jacket, a yellow knit dress, and the embellished black pieces.
Graphics, too, found their way. This time, they were drawn from the precision of thermal scanner grids, technical fibres and wind tunnel speed lines and a holographic interpretation of aerodynamics and streamlining. The prancing horse was redesigned in a camouflage motif in red, blue, and white, lending it a futuristic edge. The pilot-style headpieces, the red mechanic overalls in Look 12, the racing-style two-tone knit T-shirt and gloves in Look 2, and an Aviator jacket with back paddings that resembled seat covers continued the automobile references.
Under the lights here in Milano, accessories dazzled brighter than before. The earrings and handcuffs were made of brass with the Prancing Horse perforated, similar to their chassis’ ruthenium finish, and iridescent wallets captured a sort of techno-futuristic tone with their reflective quality. Even the shoes this time were either embellished to the T, as seen in the yellow heeled boots, padded with leather, or had a laminated finish like their glossy best-selling cars.
In an industry where “sustainable” is often paraded around like a buzzword, Ferrari takes it in its stride. Organic cotton, GRS-certified recycled nylon, leather derived from food waste, recycled Ecodown padding, and fabrics like wool, cashmere, silk, and cotton drill anchor the collection. Iannone– as you will also see in future collections– proves that responsibility and luxury can coexist.
What I enjoyed the most was their renditions of the Little Black Dress. Look 8: an eco-leather black dress that flares slightly at the hem, worn atop a grey knit sweater and padded gloves. And, Look 47, where for the closing look of Ferrari’s futuristic collection, the little black dress is transformed into a sculpted, high-performance statement. Featuring a sheer high turtleneck, seamless glove-length sleeves, and tonal, high-gloss monograms of the brand name with subtle sequined inlays.
Overall, Iannone revved up the engine for Race 2. Yes, he’s only just getting started, but so far seems intent on brandishing the Ferrari on the fashion runways. The way I read it is go big or go home! Although still ambiguous, he does leave room for more to be desired.
SS23 (Collection 3)
In the high-stakes world of racing, where you have nanoseconds to make decisions, all while zooming at 370kph, sometimes you can lock up and end up spinning in the gravel. However, there’s always hope for redemption as you set your gear in reverse and tussle with the loose stones to make your way back on the track.
For Ferrari’s third outing, titled “The Dream of Dreamers”, they pulled back from the curvature of automobiles, shifting focus towards the powerhouses behind the wheel: the drivers, the technicians, the entire team that keeps Maranello alive. Inspired by the city of Los Angeles and Walt Whitman’s ‘Carpe Diem’, Iannone infused the collection with a call to seize the day and embrace bold risks. This boldness materialized through airy silhouettes, powder blues, zingy yellows, silky fabrics, and an eclectic clash of patterns.
Just as quickly as the colour palette—a range of earthy tones— suffused a grounded quality, the palm leaves and acid washes left me slightly puzzled. If you knew that the seeds of freedom were planted in this collection’s theme, then you’d get the mojo; and if not, then you’re left slightly on the edge, trying to figure out whether you’d wear the yellow bleach-stained denim with olive green oil-like splatters. More so, if I told you this was a Ferrari collection. But I had to remind myself that it’s a dreamscape. Speaking of which, Looks 12 and 30, then, paid direct tributes to Ferrari’s drivers, the lifeblood of the Formula 1 ecosystem: Carlos Sainz and Charles Leclerc. Just two examples of dreamers who are now living their dreams.
By now, we can also identify one code of the house: the Ferrari suit. Continuously reinterpreted in new fabrics and colours, it resurfaced this season as a striking yellow satin overall, a chocolate brown leather, and in a Ferrari red leather iteration. Workwear remains central to Iannone’s vision, serving as the purest homage to Maranello, the place where dreamers united to build a legacy from the ground up.
Also, trust Iannone to surprise us with his treatment of racing references. He went all out, incorporating nuts and bolts as embellishments. Yes, you heard that right. Tiny screws — elements that often go unnoticed and you can easily lose count of — were ingeniously embedded into fabric. Conceptually, this was powerful as these little components are what hold entire structures together. Perhaps, also a way to acknowledge the forces behind the drivers and all the people who form the backbone of this folkloric brand. In this way, the structural integrity of a Ferrari was symbolically transferred onto clothing. We also see sequins used in abundance. It reminds you of Hollywood Glamour, and with the setting being a theatre, the presentation only amplified the drama and self-expression.
While I like how Iannone is unafraid to experiment and isn’t constricting what dressing in Ferrari means, I’m curious to see if this collection sticks out as a sore thumb in the larger milieu. It left me intrigued, but I also felt a bit discordant. Perhaps my expectations of Ferrari are clouding my analysis of this particular collection. Ultimately, I felt that Race 3 was a little turbulent. Ambitious indeed, and saved by the invisible hands. An early pit stop in their journey. Fret not, though, it’s not a bad sign :)
FW 2023: COLLECTION 4
Now, there was a time when the idea of a “Ferrari person” felt monolithic: predominantly male and ultra-elite. But under the creative direction of Rocco Iannone, that notion has been dismantled, reconstructed, and sent drifting into another stratosphere.
Okay, let us get back to basics: How would you sketch a car?
First, you would draw outlines. Then you would build the body, layer by layer, adding volume, tension, and life. That’s exactly how his fourth collection, “Beauty in Motion” unfolds. This conceptual progression is visible in the garments themselves. Tailored outerwear gradually gives way to exaggerated proportions and sculptural forms that feel alive with motion. The spirit of the Ferrari 250 GTO subtly informs this evolution. The 1962 legend was celebrated for its synthesis of art and engineering. The half-moon silhouettes, in particular, echo this referencing.
It’s winter, so coats and jackets naturally take centre stage. Like the leather boiler suits and nylon twill coats. Washed rugged denim clothing was like automotive paint jobs, giving the collection a more versatile feel and emphasizing the brand’s intent to cater to many. He also introduces knitwear with Ferrari lettering. A black one with blue, purple and white fringes; and a light grey one with black, pink and white fringes that swing with every step. Iannone’s use of fabric adds to his ever-growing repertoire of experimentation, and this time, Quilt is what he piloted. Skirts, kimono-style puffer vests, and baggy pants all became focal attraction pieces.
Doubled Velcro collars, buckle belts, padded gloves, and protective pop collars reference the world of motorsport while remaining wearable in an urban context. Looks 7, 9, 26, 39 and 40 unveil racing suits in grey leather, black leather, forest green wool fur, a burgundy suit with pink-purple hand-sewn embellishments on the arms to give it some pizzaz, and a red quilted, 7x7 check overall. Most certainly, blurring boundaries of workwear and high fashion. Even Ferrari eyewear adopts a futuristic edge, with warped silhouettes that complement the collection’s forward-looking energy
But this season’s diamond? The pink. While not a colour directly associated with the brand, Iannone believes it is of utmost importance as a transitional shade. It’s the beauty and lightness of the pink that gives way to the red.
I still find myself wondering whether the traditional Ferrari owner—or even the most devoted megafan—would confidently stroll through the city or slide behind the wheel wearing those voluminous, cloud-like trousers. It is not an easy image to reconcile with the classic idea of Ferrari’s sleek, controlled demeanour. And yet, perhaps that tension is precisely the point. What once seemed incongruous now appears audacious. The brand is no longer confined to a single archetype or silhouette. It is experimenting with proportion, with identity, with the very notion of who a Ferrari wearer might be.
That said, there is always that one person who could drive a Ferrari and effortlessly pull off every single look from start to finish. The kind of personality whose presence is so strong that the clothes follow its lead. It is almost uncanny how creative directors seem able to predict that figure long before the rest of us can fully visualize it. [Did Iannone predict LH two seasons in advance? :)]
It is also fascinating to imagine how different this conversation would have been two decades ago. Can you imagine if Kimi Räikkönen, in 2007, right after crossing the finish line and securing Ferrari’s last Formula One World Drivers’ Championship, was greeted with sculptural, puffy, half-moon trousers waiting for him in the paddock?
I would genuinely pay to see that moment unfold.
The truth is, Creative direction carries a certain magic and an even greater responsibility. A designer must bridge the past and the future of a brand at the same time. They must honour heritage while propelling it forward, constantly innovating in an industry that moves at relentless speed. Anything that feels exaggerated or unexpected today can very easily become tomorrow’s norm. Although sometimes, in trying to be for everyone, you can end up becoming no one. And that is important to remember as you try balancing this tightrope of creative impulses and brand heritage.
Race 4 was a lesson in deciphering just how many laps you can drive before your tyres start degrading, and simultaneously understanding different compounds to avoid wearing wet tyres on a dry track.
SS24: Collection5
A new season arrives, and with it two possibilities: staying forever behind an illusory safety car or swerving lanes to write your story of speed.
Playing it small is not in Ferrari’s DNA, never has been, and never will be.This collection proves exactly why they are champions. Champions rise not only because they excel at what they do, but because they relentlessly push the boundaries of excellence. Redefining possibilities and conjuring into existence what has never been done before. With this latest collection, Ferrari has done precisely that.
Until now, I felt like a major element of Ferrari’s allure was missing. I knew it was Ferrari;, but I didn’t yet feel like I was one-hundred percent enraptured by one. One word consistently floated through my mind with every previous collection, and the word I most associate with Ferrari came to the fore: sensuality. But also intimacy. A one-on-one dance between the outfit and the wearer.
For decades, when you think of Ferrari, words like ambition, power, and intrigue come to mind. And this collection finally brought to life the mystique that the Italians are so effortlessly shrouded in.
The show opened with whites. White is associated with purity; it is angelic and celestial. It is a blank canvas of possibilities and experimentation. This season, the interplay of colours and textures, as they rolled out in a circular motion, formed the emotional core, like doing laps around a track, where with every lap, there is an evolution. Using leather in white feels airy and like floating on a cloud, not the usual connotation of assertiveness. A mix of silhouettes from a mini dress with puffed sleeves to bermudas and a trench-coats all felt like the silence before ignition.
White then dissolved and gave way to three embellished nudes. The celestial shifted into the corporeal. Where white floated above the body, and nude embraced it. The body became the central figure with vulnerability in the mix. Silhouettes then oscillated between skin-tight precision and voluptuous proportion, forging a daring new body language with perforated prancing horses on the leathered pieces and sheer gauzy pieces vying for your attention. To add to this heightened desire, Iannone rolls out denim. Drawing you back to road racing and shifting the atmosphere to a relaxed passion. Long coats, jumpsuits, and utilitarian silhouettes grounded the collection. For me, the 6 denim looks were the stars of the show. Especially, look 18 for its insouciant suave: a cropped experimental denim wash jacket, wide-legged jeans, silver metallic heels and a Ferrari GT bag in black.
Blue intensified into Navy as technical wool swooped in to sharpen the narrative. There’s a rollercoaster of emotions Iannone brings in, each unexpected in its timing and introduction. Here, the navy complements and contrasts with the denim that preceded. Technical wool adds structural integrity and this fabric doesn’t just hang on the body but sculpts and supports it. Soon enough, a blue-purple emerges and shatters the authority that Navy commanded. Bringing with it orange accents that scream racing into the future. It’s the accessories overall, but especially in this section, that have a risky and magnetic appeal: the futuristic gloves and visors.
After the charged energy of orange and purple, we are lured into a warm amber fantasy. Here, the silky, flowing fabrics glow with the way they absorb light, and you cannot help but be mesmerized by it. This is the penultimate statement, where sensuality is mastered, energy is accumulated, and anticipation is coiling. And finally, comes the pinnacle; the Rosso Corsa red in high-gloss lacquered leather that intensifies all the shine and drama. The red speaks for itself and doesn’t require a host of accessories. The wearer has now transformed from observer to driver and, in doing so, transforms a potential into a realized desire.
It completes the collection’s narrative: purity → intimacy → momentum → mastery → electricity → heat → ignition. And with this Ferrari fashion bags the pole position—one that looks like it’s theirs to keep as they’re slowly stepping into their stride.
In my view, Race 5 is where the horse has awoken from its slumber, and now it has blinders on, and it can see nothing but the chequered flag in sight. It refuses to settle for anything less than a P1.
FW 2024: Collection 6
The Fall/Winter 2024 collection, titled The Body. The Energy. The Light. opened like a burst of ignition. Almost as if picking up where he left off previously and then building on his idea that this was a world where power and seduction coexisted, a reminder that desire can be crafted as deliberately as a machine. This collection is a choreography of the human body, a celebration of its energy, and an exploration of its infinite relationship with light.
If the adjective luscious were to be rendered in a tangible form, I’m certain this collection would be it. It’s the textures he’s used to uphold the sensuality that was found in the previous season that adds a theatricality, especially with the reintroduction of fur. The show roars open in Ferrari Red with draped satins and glossy leathers. Geniusly, while most looks are monochrome, the ones that are not invite the next colour shade in. Like the red, looks 8 and 9 were accented with black glossy boots, gloves, or a bag.
Darkness falls. But like the Creative Director himself believes, there is no light without darkness. We get only 3 black looks, but those are enough to ensnare you with their exquisite craftsmanship. (cue my favourite, look 10—the fur coat dress)
In comes the grey’s bringing back the tailored, workwear energy that has delineated the brand thus far. You might recognize this from the double-breasted suit Lewis Hamilton sported within two days of being at Maranello. The next shift was silver chrome, where reflective, metallic fabrics turned the body into a prism. I loved the smoothness of this, especially because it’s easy to end up looking like an Aluminium foil if executed poorly. Next came milky, creamy white and ivory. Unlike the blinding purity of white, these soft, warm shades felt tactile and intimate in their matte and shiny executions.
The palette deepened into midnight blue and mocha, adding richness, mystery, and warmth. For these two colours, the lacquered denim stole the show. They achieved this using a special resin to give it a patent leather feel. This transition from metallics to darker tones guided the audience to the final crescendo. The climax was two tailored suits and a floor-length gown with a cape. They moved like smoke and flame, luminous organza and iridescent froissé, capturing every flicker of light. Black, amber and a hint of red. The body became both canvas and conduit, emitting energy, reflecting shadow, and exuding sensuality, completing the journey from red ignition to reflective black.
Six races in, and the Ferrari won’t be slowing down anytime soon. In fact, your wardrobe will, in the middle of the night, insist on a revamp. Strutting into your workplace with one of these looks? Sold.
Resort wear (part of SS25)
Many brands opt to open their floors to resort wear and “pre” collections. Mainly because these collections can be more versatile and pragmatic. Categorized as seasonless, these outfits cater to a larger global audience whose climatic seasons don’t necessarily align with the four major Fashion week players— London, Paris, New York, and Milan. Plus, these outfits don’t necessarily have an outlandish runway tinge to them. These collections could also maximize profitability and reduce the gap between drops by catering to the everyday.
For his first resort wear line, Iannone stated that, “Creating fashion means engaging with a complex industrial system, and you cannot expect to integrate it into a reality like Ferrari’s overnight: it requires time, expertise, seriousness, respect and lessons learned. This collection is not a show in the broadest sense of the term, but the synthesis of a dialogue with our customers over seven seasons.”
In line with this, he captures Ferrari’s stately elegance through the use of black, beige, Emerald green, Cerulean blue and bright yellow. He also created a 20th-century abstract expressionist painting through his rendering of the Prancing Horse in artistic blue and green brushstrokes on silk. Moreover, the jewellery, eyewear, bags and shoes give each outfit a cohesive feel. The chunkiness of each item is what elevates the otherwise minimal outfits.
SS25: Collection 7
When you’ve got momentum on your side, what do you do? Pounce on it. Don’t ease your foot off the gas. Because in the world of fashion, you can get penalties and be disqualified faster than the FIA handed out time penalties to Esteban Ocon at the 2023 Australian Grand Prix.
They call it seventh heaven for a reason. For the collection titled “Ferrari’s Cabinet”, Iannone takes all the established house codes— denims, the Ferrari suits, blazers, pencil skirts— and finds a way to revamp them. You can see the confidence in his vision through the collection’s ease. That ease comes with letting go of outerwear. Rightfully, it’s spring/summer, and layers aren’t the first vision you conjure up.
This season, Iannone plays with a breezy, airy atmosphere. He eases the necklines, which are deeper than usual; he plays around with flowier fabrics. He takes his beloved, quintessential denim, spins it around in his atelier, and frays it. I did not think frayed denim could look this chic. Truly, he has outdone himself. What’s even more interesting is witnessing the same texture on the Ferrari Dino Tote bag paired with light brown handles.
Did you also think “What else could Iaonne possibly do with leather?” He could—and did— take a look at the steering of a 1970s Vintage Ferrari and render it in a dark brown and tan colourway, with some gloss for shine.
The richness of the colour palette only amplifies the freedom he is trying to infuse. Amber, Tan, Rust, light yellow, Khaki, white, light blue, Cherry red and Rossa Cora all weave a world of effortless glam.
You want to close the show with a piece that leaves a deep imprint on your clientele’s mind. This time’s piece proves that if Ferrari keeps galloping, then they could be a Haute Couture label in the future. Here, he takes the prancing horse in a 3D Appliqué composition of graphic embellished ribbons in red—a showstopper, indeed! (look 51)
I know I haven’t exactly detailed the jewellery and bags, and I may need a separate post to encapsulate this artistry. This article is long enough as it is. But I had to shout out one particular handbag seen in this collection. Inspired by a toolbox, it’s called Nello the Ferrari Toolkit and debuted in seven different colorways to celebrate their seventh Fashion collection. On it, there are fringes, an intricate nod to a horse’s forelocks. Another masterful subtlety you’ve got be in awe of. There’s a video on their Youtube channel that details this, and I highly recommend giving it a watch.
So, seventh heaven? Achieved. Race 7, undoubtedly, will take you— and the Ferrari team— there. Their refined artistry was on full display.
Prefall 2025 (part of FW26)
The Prancing Horse is galloping faster than ever before, and what place else to look for inspiration but the temples of speed?
For his first Prefall outing during the 2025 season, Iannone explored Ferrari’s fashion through the places that have shaped its heritage. Introducing three seasonal drops that would launch at the respective races: Monte Carlo, Silverstone, and Austin. Each circuit coincides with a season that shapes the spirit and composition of this collection.
Monte Carlo is Summer. Monte Carlo is home to Ferrari’s golden boy, Charles Leclerc. The glittering heart of Monaco, where Mediterranean light meets grand prix adrenaline and Belle Époque grandeur. Overlooking a yacht-lined harbour, it’s synonymous with high stakes at the Casino, hairpin turns on the circuit, and Riviera glamour that feels eternally cinematic. We see a mix of volume and structure in almost every piece. He uses stone-washed denim, delicate silk, polos with dots that created the Prancing Horse and linen, in a gorgeous colour palette consisting of white, baby pink, blue and accented with burgundy shoes and bags.
Season 2 is Autumn at the iconic Silverstone circuit. Home to the newly inducted Ferrari Driver, Sir Lewis Hamilton. Set in the Northamptonshire countryside, its cool skies and expansive tarmac give it a raw and technical feel. This British tailoring was reflected in the checks and plaids. He gave it a washed effect to bring out that rawness. A grounded colour palette in browns and beige predominated. Furthermore, he incorporated the Prancing Horse in a stunning Ikat print—native to Indonesia and India— and a blurred effect reminiscent of the chiné technique.
For winter, Iannone decided to travel up to the United States, where Austin became his base. Austin, while it doesn’t evoke the nostalgia associated with the other two, it brings in a contemporary feel to F1. Given that it’s known as the “music capital of the world’ it’s sure to bring in vibrancy and a sprinkle of flamboyance. Geometric colour blocks, velvet fabrics, and a focus on outerwear are seen.
In my view, this collection is a triumph of both creativity and versatility. Each drop tells its own story. Monte Carlo presents sunlit glamour, Silverstone introduces autumnal precision, and Austin imports winter innovation, all while remaining cohesive. It’s a beautiful collection from start to finish!!
FW 2025: Collection 8
It’s true, all roads lead home. After 7 races around circuits, it’s time for the Prancing Horse to explore its stable. A winter break, if you will.
With this collection titled “Officina” which literally translates to workshop or garage, Iannone explores the duality of building cars in a garage and crafting outfits in an atelier. We’ve seen workwear since collection 1, so you’re probably wondering why again? And why an entire collection dedicated to it? Well, this time, he’s amping up the flair.
(Look 4) Take a cotton striped white shirt, add a Rossa Corsa silk twill tie, a shearling-fur skirt, burgundy leather gloves, and a chunky leather belt. (Look 3) Or consider wearing a pinstripe mélange wool twill trench coat, aren’t these high-fashion? In fact, when I think of this combination, it’s almost like styling Lady Gaga in the “House of Gucci”. The first 12 looks in the collection were like auditioning for a neo-noir crime film, where you’re the sexy detective, but plot twist: you are actually the killer… oops.
Looks 13-17 had jacquard fil coupe front and centre. Slightly undone, avant-garde in its texture and sure to make heads turn. In a strict corporate setting it might get you fired but in the officina… you’re taking home a raise!! Looks 18-27 saw Astrakhan effect outerwear in green or blazers in Q-Cycle melange wool in gray paired with silk jumpers in the same shades. Shaping up for a relaxed yet tailored vibe.
Soon after this arrived the newest creation and star of the collection. I can’t believe it stole the show; I thought nothing could top the fur!! This hand-sprayed and misted nappa leather fabric with varying colours of oxidized green, rusted brown, deepened burgundy, and sky blue. It felt like watching an industrial romance permeate looks 28-32. For the latter half of this collection until look 49, Iannone tinkered with browns, burgundies and Ancora reds. Leather, fringes, and velvets dominated the rest of the night.
Race 8 felt like achieving the Grand Chelem, one that Enzo himself would be proud of.
SS2026: Collection 9
And finally, welcome to 2026!! Here’s what we have in store for this year.
The Officina Atelier collection roared to life in a stripped-back white setting. And Iannone magnified his strengths by distilling the scene to heighten emotion. Looks 1-19 rolled out in antique cream and ivory. When colour is pulled back, it is the texture that speaks. For this, he used shatung silk, Malfilè cotton with frayed edges, sheer knit. Almost immediately, in Look 20, he introduced his (now I think I can call it) signature acid-washed denim. Sported on a midi skirt, oversized shirt, and trousers from Looks 20-24.
Iannone also introduced a unique colour and textural blend in brown. The topwear was a blend of cashmere and knit in brown, a hand airbrushed treatment that made each garment texturally deep. To then pair this with bottomwear in airbrushed leather to create an almost monochromatic yet distinct look was a masterstroke. Both pieces now get a unique dark-to-light gradient. Seen on Looks 25-30.
Looks 31-38 leaped us back from a relaxed silhouette to a fire-brick shade on leather. The raglan-sleeve coat, the vest or the relaxed elasticated-waist trousers all of it flowed seamlessly, putting construction at its core. And of course, you cannot have a Ferrari runway collection without its quintessential red— that would be a criminal offence.
Looks 37, 38, and 39 showcased a moiré faille fabric that brought out the luxury, in all its simplicity. Now, as we’ve learnt thus far, it would not be an Iannone special without a material that blows our minds. That came in the form of mirror-work. Sheer silk organza fully embroidered with mirror-effect sequins.
P.S.: I think this collection can be summed up as the reason Hamilton bid adieu to Mercedes.
Ferrari Resort 2026 (part of SS26)
An extension of their Officina collection, this year’s resort wear riffs off a literal luxury cruise vacation. Except your location is your office, one where you cannot stop working, but have the chance to look assuredly debonair while you are at it.
Over the seasons, Ferrari’s association with pop cultural figures could be seen on his moodboards, but this time, he looked at vintage photographs of the entire team. If you worked here or were visiting, then this collection will be the inspiration you need. Leather is copiously used in this collection; my favourite being Look 6: a midi-leather dress with a side slit, covered in 7X7 checks and, of course, in a Cherry red shade.
The industrial-inspired denim with traces of chalk gives it a trompe l’oeil feel. This is how I would imagine the design team at the drawing board as they conceive the new Ferrari Supercar. The boiler suits and separates were seen in a cold-dyed technical nylon that gives it an oily effect. And, for the first time since his debut collection, he has brought back a Ferrari car print on silk.
Per usual, fabrics reign supreme. Ferrari’s patented Q-cycle fabric ensures environmental luxury.
“The Q-CYCLE® yarn embodies a fully circular and transparent process that reuses materials to sustain their life cycle. Its raw material is derived through a mass balance approach utilizing thermochemical recycling technology, which converts discarded tires into pyrolysis oil, thereby replacing harmful fossil substances. This method also lowers CO2 emissions by pyrolyzing non-recyclable waste into gas, which generates the energy required for the conversion process.”
As with the previous resort collection, this one is a 10/10!
Prefall 2026 (part of FW26)
The last collection thus far ends with a new beginning: the opening of Ferrari’s flagship store in London in March 2026. British tailoring takes centre stage as Iannone studies an important dichotomy between the British aristocracy and the rebels. In trying to capture the tension between tradition and dissent, we get a wardrobe that is all-encompassing for this climate.
He uses a range of fabrics to convey dualities: lighter, breathable fabrics like linen and silk were used where flowing styles represented a rebellion against rigid class distinctions. Then we move to denim and leather, where we see the looseness giving way to more structured looks. Finally, the collection descends with heavier and richer fabrics typically associated with aristocracy back in the day: wool and corduroy. With these fabrics, he introduces the Savile Row tailoring, characteristic of British sartorial style. The unmistakable ‘Prince of Wales’ checks are seen. Here, they are blurred to elicit an effect that makes it appear even more novel than its traditional association.
Sinuous dresses and twin sets introduce moments of restraint and composure, while chunky sweaters with heavy fringes disrupt that order. At the same time, he mixes the two in the spirit of modern fashion with fuzzy boundaries, by styling a corduroy set with a bomber jacket, or the check suit being accented with a shearling glossy leather overcoat. Oversized clothes were popularized as a revolt against the upper class and marked utilitarianism and economic resilience during the war-torn 1930s and 40s.
The hero piece here was the Ferrari Prancing Horse brooches. These immediately elevated most outfits!
I like how Iannone has shown that he can take one setting and extract the most out of it. He can stay true to the roots of the place while still diffusing Ferrari’s aerodynamic tailoring and aura ;)
Conclusion
Phew!!! It’s been a long read, thank you for sticking around and taking the time out to do so. I appreciate it immensely ❤️❤️
Kudos to Rocco and the entire team. They’ve had a herculean task in trying to find their own voice beyond the racing sphere, and I think with every season, they’re sculpting a name for themselves.
As a fan of the brand, I was excited to map out their trajectory thus far. And, I harbour hopes that it will find its way into mainstream conversations soon enough. Being in the luxury sector means already occupying a niche. The challenge, therefore, arises through this question. How to secure your target audience’s attention when they have unlimited brands at their disposal? While creativity, superior craftsmanship and sustainability have found a home under one roof, it is their marketing that needs to create the buzz.
A surefire way to attract interest and get people conversing is to deck your motorsport drivers. Not just Lewis Hamilton and Charles Leclerc—although I’d love to see more of them in Ferrari fashion— but also include the F1 Academy ladies, and the Endurance racers. (But, yes, please make the most of having Fashion Icon LH onboard!!)
(Can we also pretend I was as fast as a Ferrari and uploaded this before their new collection? They might have the fountain of youth hidden in their high horsepower, but, unfortunately for me, my horsepower, at the moment, is non-existent, but torque is high…thus, I will endure… oops)
Ferrari showcased their Fall-Winter 2026-2027 collection at the Milan Fashion Week on the 28th of February. This showing marked the brand’s 10th in-house collection. If you’re someone who loves the intersection of sports and fashion, then they should be the ones you stay on the lookout for.
Overall, each season has felt closer to their motive for starting: we sell a way of life. The luxury car manufacturers might have clocked out at the “how to build an F1 car” designing board, but have thoroughly studied how to strut a runway and are bringing the heat.
[Jokes aside, I’m a Tifosi too, and I’m convinced that “this is our year” because according to the Lunar Calendar, it is the year of the Fire Horse!! Watch us gallop our way to the championship;)]
Forza Ferrari!
Thank you for reading!
Love,
Areyah
Author’s note: Like Love.All, this newsletter too is fully reader-supported. Cheers :)
the racing metaphors throughout had me completely hooked, using each collection as a race lap was such a clever framework. collection 5 being the turning point where ferrari fashion finally felt like ferrari, was such a great observation. also the hamilton fe26 prediction…she called it! incredible piece🤍
This was so informative and beautifully penned loved the images as well… it made it an engaging read❤️🥹… if you wrote all your insights in a book I'd definitely buy it 🤭